Experience
Financial and business experience informs the questions we ask and the priorities we help you examine.
About GrowthEDGE Inc.
Financial expertise.A practical growth perspective.
Growth Edge supports entrepreneurs, startups, and small to medium-sized businesses with financial management and business coaching.
Our work brings the numbers and the bigger picture together. We help owners understand their business, assess their priorities, and make decisions that support sustainable growth.
Our Founder
Meet Priti Lad.
CPA, certified business coach, fractional CFO, and former CRA auditor.
- 25+ Years of Experience
- Financial Management
- Business Coaching
Priti’s experience spans professional services, construction and trades, SaaS, commercial and industrial businesses, and venture capital.
Her background as a Canada Revenue Agency tax auditor adds a valuable perspective on financial records, tax considerations, and business processes.
She combines financial analysis with an understanding of the decisions owners face. Outside her work, Priti enjoys reading, cooking, gardening, and hiking.
What Shapes Our Work
Advice grounded in your business.
Personal Attention
Your goals, operating environment, and stage of growth shape the support you receive.
Financial Discipline
Sound records, considered planning, and an awareness of obligations support better decisions.
Lasting Relationships
We value an understanding of your business that can develop as its needs change.
Our approach
Strategy and finances influence one another. Planning a new direction means understanding the resources available, the demands on cash, and the work needed to follow through.
Growth Edge combines these perspectives through individual coaching, financial training, and business consulting.
The emphasis is on understanding your situation and identifying practical priorities, rather than applying the same plan to every business.